Joseph is a Nutrition Consultant specialising in nutrition for high performance, physique athletes and people wanting to feel more confident about their bodies.

Joe's appreciation for proper nutrition began from an early age when he was a national-level kickboxer (and desired to be as lean as Bruce Lee!). As such, a career in nutrition was the obvious career path. He has been helping people achieve their goals for over a decade now, having built a solid foundation with his undergraduate degree in Sport & Exercise Sciences and masters degree (distinction) in Sports Nutrition.

As a former Performance Nutritionist for the English Institute of Sport (EIS) and British Athletics, Joseph provided world-leading nutritional support to Britain’s best track and field athletes, leading to many medal wins in international competitions.

In 2018, Joseph was appointed as Assistant Professor in Sport & Exercise Medicine at the University of Nottingham, where he led the MSc Sports and Exercise Nutrition module. He is also a doctoral researcher at the University of Nottingham and Arthritis Research UK Centre for Sport, Exercise and Osteoarthritis, in which he is looking into the effects of exercise and nutrition on knee osteoarthritis progression.

Joseph's passion for truth and objectivity have formed the basis of his obsession to help as many people as possible to achieve their nutritional goals through clear and actionable advice.

 When not helping people achieve their goals, Joseph can be found in the gym, with his head in the latest research paper or playing chess.